Fractional CMO
Marketing leadership that already understands your industrial buyer.
Twenty years building demand for companies selling into construction, utilities, and manufacturing. Now I bring that buyer insight, and senior marketing discipline, directly inside your business.
Fractional CMO for industrial businesses across Ireland, the UK and Europe. Deep-diving on analytics to develop strategies that suit how industry actually buys. Building repeatable pipeline through positioning, go-to-market strategy and demand generation.
About
I've spent my career in B2B marketing for companies selling into construction, manufacturing and safety. Most of that was in software: building demand engines, scaling international expansion, and leading marketing through PE-backed growth across the UK, Europe and North America.
Now I do that work inside industrial businesses directly. Building products manufacturers. Industrial software companies. Businesses with deep technical credibility, a sales team that works on relationships and specifications, and marketing that has never been asked to feed either.
I work senior, hands-on and deliberately lean. I build with AI rather than talking about it: signal agents that score target accounts, answer-engine audits, and automation that clears the admin stalling enterprise deals. AI handles the scale. Your experts provide the substance.
Who I Help
- Manufacturers and building products companies selling through specification, distribution or contractor networks
- Industrial software and services businesses selling into manufacturing, construction, energy or EHS
- Companies carrying five or more target segments and no committed ICP
- Businesses taking an Irish or UK proposition into a new market and needing the engine to travel with it
Construction and building products. Manufacturing and production. Energy and retrofit. Industrial software and EHS.
Industrial B2B
20+ years marketing to construction, manufacturing, energy and safety.
UK, Ireland & Europe
Go-to-market experience across the regions that matter for ambitious B2B companies.
Data-Driven Strategy
AI-built signal agents that score target accounts, answer-engine visibility so you get cited and not just ranked, and analytics that show what actually generates revenue.
How I Work: A clear path from strategy to pipeline
01. Marketing & GTM Audit
A clear-eyed review of your current marketing, messaging, channels, and infrastructure.
02. Positioning & Messaging
Sharpening your value proposition so specifiers, engineers and commercial buyers understand what you do and why it matters.
03. Demand Generation Engine
Building the repeatable system that creates qualified pipeline and specification. Not just traffic.
04. Scalable Marketing Function
Putting in place the team structure, processes, and tools so marketing keeps feeding the sales team as the business grows.
Services: Strategic marketing support, built for how industry actually buys
Fractional CMO Advisory
Senior marketing leadership without the full-time hire.
- Go-to-market strategy and ICP commitment
- Positioning and messaging for technical and specification-led sales
- Marketing roadmap and workstream planning
- Team structure, hiring and agency oversight
- Leadership and board advisory
Demand and Specification
Getting specified, and getting found.
- Account-based marketing against a named target list
- Intent data and custom signal agents
- Buyer journey and persona mapping across technical disciplines
- Search, answer-engine and LLM visibility
- Turning subject matter expertise into a content engine
Marketing Transformation
Fixing a function that isn't feeding the sales team.
- CRM, martech and attribution design
- Brand architecture across divisions and sub-brands
- Process, cadence and sales alignment
- International expansion, tested before it's committed
- AI adoption, governance and practical automation
What Our Clients Say
"Julie helped us grow revenue substantially by turning our marketing into a clear, focused, and scalable growth engine." | Kate Clark, CEO, Öogo
"Julie brings executive-level thinking to marketing by aligning strategy, demand generation, and revenue performance with clarity." | Darragh Geoghegan, CEO
"Julie understood the revenue goal first and built the marketing around it. For the first time, sales and marketing were actually pulling in the same direction." | Sean Fennell, Sales Leader, North America
Packages: Flexible engagement models that scale with you
Day Rate
Focused strategic input for specific challenges.
Advisory Retainer
Strategic advisory and founder coaching. 2 to 3 days per month.
Growth Partner
Hands-on strategic support for scaling teams. 2 to 3 days per week.
Fractional CMO
Full marketing leadership for your business. 4 to 5 days per week.
Frequently Asked Questions
What does a fractional CMO do?
A fractional CMO provides senior marketing leadership on a part-time basis, building go-to-market strategy, demand generation, and scalable marketing foundations without the cost of a full-time hire.
When should a company hire a fractional CMO?
When you need senior marketing leadership but aren't ready for a full-time CMO. That could be after raising funding, entering a new market, or when marketing isn't delivering pipeline.
Fractional CMO vs marketing consultant: what's the difference?
A consultant delivers a strategy document and leaves. A fractional CMO is embedded in your team, accountable for results.
How much time does a fractional CMO typically work with a company?
From two days per month to two or three days per week. Most companies start with one day per week.
What size or stage of company benefits most from fractional marketing leadership?
Industrial businesses with a strong product and a working sales team, but no marketing function built to feed it. Typically manufacturers, building products groups, energy and retrofit businesses, and industrial software companies, often mid-way through expansion into a new market.
Knowledge: Insight for industrial leaders
Practical thinking on go-to-market for businesses selling into construction, manufacturing and energy.
What you're actually getting when you bring in senior marketing leadership, and how it drives growth.
For B2B companies that know marketing needs to work harder but aren't sure where the gaps are.
The frameworks, tools, and actions that turn marketing investment into measurable pipeline.
Ready to turn marketing into a real growth engine?
Let's discuss where your marketing is today, where it needs to go, and how I can help you get there.
Book a Meeting