Fractional CMO. Turn reactive marketing into structured growth.
The expertise is in the building. The demand is not. Yet.
You built this business on hard-won sales and people who know their stuff. Imagine that knowledge working for you at scale: a pipeline you can forecast, a new market opened on evidence, and marketing that pulls its weight beside sales. That is the engine I build, inside your business, without the full-time hire.
Book a call. 30 minutes on what it would take to make your growth forecastable. Bring what you have tried. Some of it was closer than you think.
- 20 years in B2B marketing across software, manufacturing and professional services
- Founded GoContractor in 2012, sold it in 2024
- VP Corporate Marketing at EcoOnline, where digital and search became the largest source of new revenue
The Problem: Where most good businesses are stuck
Most of the businesses I meet look the same on the first call. Sales built the company. A founder who closes in the room, reps who know everyone, partners who send a lead or 2 a month. It works. It just cannot be forecast, and it stops at the people doing it.
The expertise is all in the building. None of it reaches the market until someone is already on a call. Your best sales asset is invisible to everyone you have not met yet.
And there is marketing. Plenty of activity. Nobody can say which of it produced a customer, because nobody owns the plan or the number.
None of that is a marketing problem. It is an ownership problem, and ownership problems are fixable.
What structured looks like: Twelve months from now, this is the business
The leadership meeting
Marketing reports pipeline it created, against a number it agreed with sales. Opportunities, by source, and which of them closed.
The new market
You picked it on data. 1 landing page per market, live pipeline, 3 months, and the numbers chose.
The buyer who arrives ready
Your experts' knowledge is on the site, in the answers LLMs cite, in the content your outbound sends. Sales starts at the middle of the conversation.
Who I help
From reactive to structured
There is marketing activity, but nobody owns the plan or the number. You want a function you can hold to account, and a pipeline you can put in a forecast.
Into a new market
The proposition works at home. Now the engine has to travel, on evidence rather than instinct, and arrive working.
Behind a proven opportunity
Direct sales found a segment, a product or a partnership that works. Now you want marketing switched on behind it.
How it works: One buyer. One plan. One number.
01. Look under the hood
Everything you have started, what it cost and what it produced. Your buyer in their own words. Then 1 committed ideal customer and 1 plan that fits the team you have.
02. Run marketing and sales as 1 engine
Targets, tracking and decisions on a rhythm that suits your business. Marketing works to the same number as sales.
03. Find the first repeatable win and scale it
1 lead in the ideal profile from 1 channel is proof. If it happened once it can be replicated, and if it can be replicated it can be scaled.
Services
Fractional CMO
Senior marketing leadership, sized to what you need.
New market entry
Test it before you commit to it.
Marketing function build
From activity to engine.
Proof
- At EcoOnline, where I ran brand, content, design and digital, digital and search grew into the largest single source of new revenue, around 60% of it by original source.
- At GoContractor, we chose the next country by running a live pipeline test across 10 markets for 3 months and reading the data instead of arguing about it.
- This year, inside a manufacturing group consolidating its brands and entering the UK, and a software company turning founder-led enterprise sales into an inbound engine for regulated buyers.
What clients say
"Julie helped us grow revenue substantially by turning our marketing into a clear, focused, and scalable growth engine." | Kate Clark, CEO, Öogo
"Julie brings executive-level thinking to marketing by aligning strategy, demand generation, and revenue performance with clarity." | Darragh Geoghegan, CEO
"Julie understood the revenue goal first and built the marketing around it. For the first time, sales and marketing were actually pulling in the same direction." | Sean Fennell, Sales Leader, North America
Frequently Asked Questions
How is this different from the agency I already pay?
The agency does the work. I decide what work is worth doing, in what order, and tie it to the sales number.
Why not hire a head of marketing?
You will, eventually. Until then you get 20 years of experience for a fraction of the salary, and when you do hire, the plan and the numbers are already there for them to step into.
Do you do the work or direct it?
Direct it, mostly. Your marketer and your agencies execute. I set the strategy and step in hands-on where a senior pair of hands changes the outcome.
How much of our time does it take?
Not much. We agree a rhythm that suits your business on the first call, and it flexes with the plan.
What does it cost?
A day rate, packaged to what you need. We agree it on the first call.
Do you use AI?
For the volume: research, scoring, the admin. Never for the substance. Your content comes from your experts.
Knowledge: Insight for leaders turning marketing on
What I see inside B2B businesses, written down.
Growth you can forecast
Bring what you have tried and what you want the next 12 months to look like. 30 minutes, and you will know where I would start. If it makes sense to keep going, we agree how.
Book a call